Each
mobile unit offers the capacity for communication
through 10 full-colour
rotating lateral billboards.
The
adverts that are publicised may be different,
but are always from just
one client.
The exclusiveness of this medium gives
it an advantage over any other method.
At night, when most advertisements disappear,
those from the mobile unit remain
completely lit up, creating expectation
and are still profitable.
We design a strategy
(circuit, timetable, stops) adapted to
the needs of every one of our clients.
These mobile units work with a sophisticated
computer system, allowing us to programme
the exposure time of the rotating billboards,
which may be up
to six square metres in size.
We have a fleet of 22
mobile units spread out all across
Spain and we are responsible for all the
procedures and relevant licences for the
proper development of the campaigns.
